Sean Pruen

Audemars Piguet Royal Oak Concept Supersonnerie

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Director Sean Pruen created an innovative audiovisual experience that carries the viewer through an abstract space infused with the soul and dominated by the presence of the Audemars-Piguet Roc Repeater.

The abstract direction and multilayered levels of imagery and perception of this piece create an ethereal, almost dreamlike experience. The viewer is absorbed into the very heart of the Audemars Piguet Royal Oak Concept Supersonnerie.

We created a room with LED monitors for walls, on which actual images of the overlapping will play out as well as brief shots of previously filmed cymatic footage. The shots are slow, ethereal, otherworldly camera dollies through an environment entirely at peace – a place untouched by the strains and stresses of the modern world. Only in a place as ancient and serene as the VdJ could one conceive a watch so iconic and enduring.