Audi Q5: We’ve unboxed the box
A very striking and technically challenging “page peel” format ad, in which the character appears to start from a corner of a website and fold it over to reveal the ad.
The campaign ran on the Telegraph website and had 3 levels. A homepage takeover, the full-page peel and individual expandable formats. A 30% increase in web visits and 70% increase in brochure requests during the campaign period.
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