Mark Vatsel
Lufthansa: #SayYesToTheWorld
The background
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Have you ever stopped to think: If given the opportunity, what do I want to say “yes” to? International airline Lufthansa asked exactly that to exemplify their exceptional service and bring to life their tagline: “Say yes to _____” They just needed an experience as engaging as the question itself. It needed to feel big. Global. And get users excited about the possibilities.
The execution
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The experience features a sleek globe and asks the single question: What would you like to say yes! To? Adventurers are then asked to explore the globe and place a pin on their dream location. But that’s just the beginning: they’re then invited to choose a series of phrases to complete their declaration. The reward is a visualization of their “Yes!” statement for the world to see—and of course they’re encouraged to share with their friends.
The results
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Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 641
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 641
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 641
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
The end product is a stunning visual that connects users with their dreams. And hopefully gives travelers everywhere the push they need to say yes! To their next big adventure.
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710
Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711
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“Bringing to life the first campaign with the new Lufthansa brand design was a big honor and world premier! We are happy that now, together with UNIT9, we gave everyone the opportunity to say “YES” to the world.”
