Wrigley's Give Extra Get Extra

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 641

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

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Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 641

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

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Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 641

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 711

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

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Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

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UNIT9 worked closely with BBDO and Wrigley’s to support the brand’s playful Give Extra Get Extra campaign. Our website served as a hub for Wrigley’s large-scale campaign, allowing users to share special moments online and receive personalised art in return.

Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/wp-content/themes/unit9/includes/simple_html_dom.php on line 710

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Users submit photos of themselves and their friends on Twitter and Instagram by including the hashtag #giveextragetextra in the caption. The Wrigley’s team then pick their favourite moments, which are sent to a hand-picked illustrator, Mya, who redraws the photo by hand in her own personal style.

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The hand-drawn illustrations are then sent to users and published on the Wrigley’s site. Users also received a timelapse video of the image being created by the artist. The illustrations and photos are presented in an innovative infinite gallery: users can click and drag to explore all of the different images, making the experience feel like exploring a corkboard of photos and drawings. Users can watch a video about Mya as well as the whole Give Extra Get Extra campaign.

Art Direction & Design

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UNIT9 was involved in the concept and design of the interactive site. We worked closely with Wrigley’s to create a fun and fresh look and feel that reflected the playful style of Mya’s illustrations.

We wanted to create a simple website that was intuitive and made users feel comfortable immediately. The long scroll page has a parallax effect that adds a fun, dream-like quality to the page. The hand-drawn illustrations and watercolour fade in slowly and interact with photos on the page, making for a very human, hand-made feel despite it being a digital medium.